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Sofitel Dubai Jumeirah Beach

Centralized BGM; Ballroom and Meeting Room AV Upgrade

Overview

To uphold Sofitel’s luxury standards, ETS upgraded the hotel’s background music (BGM) platform and modernized AV systems in the ballroom and meeting rooms, ensuring refined aesthetics, intuitive control, and future scalability.

The Challenge

  • Integration with existing infrastructure while enabling growth.
  • Diverse acoustic and operational needs across poolside, meeting rooms (Antibes, Mentone, Cannes), and the ballroom.
  • Discreet, luxury-grade presentation with uncompromised performance.

The Solution

Solution Highlights

  • Centralized BGM Rack
  • PC, professional soundcard, audio DSP, amplifiers, network switch, Dante module, and VC panel within a neatly organized rack. Power management with sequential switching and custom panels for serviceability.
  • Poolside A/V Rack
  • Ceiling speakers with a dedicated control rack (PC, soundcard, DSP, amplifier, network switch, VC panel). Dante panel integration and DSP programming for optimal tuning.
  • Meeting Rooms (Antibes, Mentone, Cannes)
  • High-quality projection and audio systems tailored to presentation needs. Cannes room enhancements with upgraded microphones and integrated audio.
  • Ballroom AV
  • High-performance projector with wide-throw #2 zoom lens and motorized screen. Amplifiers and microphones to deliver intelligible, powerful audio.

Gallery

Centralized BGM; Ballroom and Meeting Room AV Upgrade - Image 1
Centralized BGM; Ballroom and Meeting Room AV Upgrade - Image 2
Centralized BGM; Ballroom and Meeting Room AV Upgrade - Image 3

Key Outcomes

A luxury-calibrated AV environment that is intuitive for staff and impressive for guests.
Centrally managed BGM with room-level nuance and control.
Scalable, serviceable architecture aligned with future event needs.

Project Details

Client

Sofitel Dubai Jumeirah Beach

Location

The Walk — Jumeirah Beach Residence — Dubai

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